4 marketing techniques your competitors haven’t mastered

Every unexpected situation or a turbulent time leads us to wonder, what we could be doing differently, what we could improve and how to get ahead of our competitors.

Nowadays, when the digital comes first and most companies spontaneously or deliberately focus on digital strategies, it is difficult to make your offer and activities stand out.

Many companies keep blogs, use hidden content that may get a few likes, send weekly or monthly emails, and the truly competent ones offer free content in exchange for contact information.

Is that really all you can do online to grow your business? At Beglobal, we dedicated the past year to improve our performance and offer our clients more than just another basic service.

Of course, traditional marketing techniques are crucial in designing a long-term strategy, but they are not enough to beat the competition. If you want to raise your brand awareness, you must diversify your marketing platforms and go further than basic digital strategies.

The following article introduces some underrated marketing techniques that we often use for the benefit of our clients.

4 marketing techniques your competitors haven’t mastered

1. Native advertising

Native advertising is gaining in popularity and is becoming the primary form of display advertising in many countries. But according to latest research carried out by CMI and Outbrain, only 26% of companies use it to reach their target audiences. This means that the remaining 74% are still missing out on an opportunity to improve their content appearance.

Native advertising is a payed marketing and advertising service, using ads that flawlessly fit the platform on which they are displayed. As opposed to the commonly used banners, native ads are not intrusive and do not harm the user experience.

Native ads can be seen on social media platforms (yes, all those Booking.com ads that you see whenever you return from a holiday, are native ads), under articles (Can you think of something that you may like to see?) or in between items in online stores.

Native advertising requires a lot of time, knowledge of buyer psychology and ad placing skills. But results suggest that it pays off to invest in this type of marketing.

  • Native ads are 18% more likely to increase sales than ordinary banners
  • Consumers view native ads at a 53% higher rate than display ads (GDN)
  • 70% of users say that they would prefer to discover products through content than through traditional forms of advertising
2. Surveys

Anyone with enough website traffic can conduct research. Your own research will elicit unlimited traffic on your website and give you an amazing opportunity to establish connections and build credibility fast.

What goes into research?

  • An idea
  • Research questions
  • An audience
  • A questionnaire

The other important advantage of doing research is that you can shape it in many ways. While you may want to publish your survey as an e-book to capture email from the target audience, you can also present your results in a blogpost, include them in your newsletter, and so on.

3. Quora

Marketing on the Q&A platform Quora bears a lot of potential for many companies.

There are 300 million monthly users on Quora and this can help you significantly raise your brand awareness.

What is Quora marketing like?

Quora started out as a platform where you can find answers to your questions and became the worldwide base of knowledge. Today, you can see people asking for product reviews, solutions, advice for their companies etc. Quora is now also a platform for companies to market their services to a wider audience.

Experience shows that Quora is a good choice for advertising products of a medium price range entering the American market.

If this is the case for your company, you should definitely try using Quora to market your products.

If this is the case for your company, you should definitely try using Quora to market your products.

  • Create a reliable profile. Show that there is a real person behind your answers. Provide as much information as you can. Add a bio, describe your field of expertise, add pictures and details of your educational background, and link your social media accounts.
  • Monitor other users and topics. This will allow you to see new relevant answers and build connections
  • Answer new questions. Look for related keywords and find ongoing discussions.
  • Answer questions that show up on the first page of Google search results. These answers will invite a lot more engagement. To do this, you will need a keyword research tool.
  • Make sure your answers are truly valuable. Quora has a strict no-spam policy. Moreover, your audience is smart and knows when it is being cheated.
4. Gamification

This is an excellent way to gain more engagement from customers.

Competitions, tournaments, rankings, and encouragement help create loyalty to a brand, bring about more opportunities and prompt conversion.

(Maybe you never thought of buying this product, but now you can get it half the price if you set a new best time at this game.)

If you choose this form of advertising and marketing, you need to have a strategy and define its key elements.

  • Your goal
  • Mechanics: in what way and under what circumstances you want to achieve your goal
  • Control: How to put all of this into practice, what are the consequences and how to evaluate the goals

It is important not to make it too complicated. I often see large campaigns which I would like to participate in, if it didn’t set so many rules and conditions.

»Fanta je ob promociji novega okusa za ciljno publiko – generacijo Z – pripravila zabavno sadno igro«
»Fanta je ob promociji novega okusa za ciljno publiko – generacijo Z – pripravila zabavno sadno igro«

“Fanta created a fun fruity game to promote its new flavour to its target audience – generation Z.”

AboutRok Zajc
Vodja prodaje in vodja projektov s 5-letnimi izkušnjami na področju blagovnih znamk in tržnih strategij. Usposobljen za trženje na družabnih omrežjih in marketinško strategijo. Vodenje projektov od sestave, trženja, spremljanja do dokončanja in vodenje prodajne ekipe do uspešnih rezultatov.
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