Are you ready for Google advertising?
Are you happy with your business? Do you have enough customers, enough demand and enough website viewers? Will you achieve your yearly goals? You probably look at your competitors and your role models and wonder: How do they do it? How do they manage that many online sales? In this article, we will discuss some advantages of Google advertising and how to successfully use it to attract more customers and users. Of course, we don’t know any magic tricks that will just increase the sale overnight, but we are certain that Google advertising can take your marketing one step further.
Today, many people have heard of Google Ads (formerly knows as Google AdWords), but users are still sceptical of its effectiveness. Google Ads are also popular among Slovenian companies that target internet users. It can be an amazingly useful tool, provided you know what you’re doing.
At any given moment, somebody is googling exactly what you offer, but the question is, will they find your website or your competitors’?
If you want your method to work, you must invest in it. That’s the only way to attract new customers, keep in touch with the existing ones and get ahead of the competition. Anyone with a website probably spend quite some time on building their recognizability and tried to find ways to really stand out and conquer the top of Google search. At any given moment, somebody is googling exactly what you offer, but the question is, will they find your website or your competitors’?
Although SEO (Search Engine Optimisation) attracts much attention (as it should), it is not the only way to achieve online visibility. If your website is not receiving as much engagement as you’d like and you’re looking for solutions (provided you’re willing to invest in it), it is best to consider turning a new leaf in the story of Google advertising. Remember that every second, several thousand searches happen, and your website is certainly among them.
You’re probably wondering why your website isn’t very frequented and why customers aren’t finding and contacting you.
Here are some reasons why you should start advertising on Google. It needs to be said that your competitors are most likely already using it and is stealing your potential customers as we speak.
It’s a quick way to get noticed
Google advertising will give you a desired result in no time. By choosing the correct keywords, your website will appear to the people you’re trying to reach (your customers). Of course, don’t forget the SEO, which is a crucial way to increase your website’s visibility and attracting users to it. But efficient optimisation will take you months of hard work before you see any results on Google search.
Google Ads offers more than just website visibility
You’re not only paying for advertisements (keywords), but you can also profit from other benefits Google offers, including the highly popular Gmail and YouTube, and all the 2 million websites and 650 000 aps that form part of Google Display Network. All of that is used to perfect the platform that reaches 90% of all internet users across the world.
What does Google offer?
- Buying keywords
- Banner advertising on partner networks (pictures, GIFs or videos)
- Advertising on YouTube
- Advertising on Gmail
- Advertising in apps
It lets you target the right users
Your chances of reaching many people are truly high, but it is even more important to find a way to reach your key customers. Google makes sure that your advertisements are correctly reaching your potential customers, who are extremely important for your company.
It offers demographic targeting and keyword targeting, which are essential for attracting users that are most likely to view your website and buy your product or service.
You only pay when your ad is clicked on
Advertising plays an important role in managing your brand, but your goal is often to reach people, introduce them to your company and connect with them through your brand. The main mode of payment is PPC (Pay Per Click), which means that you’re not paying the display of an ad, but only viewers of your website.
Your budget can be easily controlled
Your budget probably won’t allow you to absolutely everything. You need to know that Google advertising allows you to stay withing the limits of your budget, because it does not require a minimum amount and it’s accessible to any company. This is true for both keywords and advertisements with pictures, videos and advertisements on Gmail.
Remarketing will connect you to potential customers
Every user that views your website is a potential customer, but remember that their first visit to your site is to find out more about your product or service. Through remarketing, you can reach past visitors of your website and display the appropriate advertisement, which greatly increases the chances of these users returning to your website and get even better acquainted with your company.
The possibility to optimise and analyse campaigns
A good advertising strategy is like a long-distance run. To be successful in Google advertising, you need to use analytics tools to look at your website’s views. This will allow you to evaluate your advertising methods and keep improving them, as well as achieving better results. By constantly optimising your marketing campaigns, you can expect to see more turnover.
I could keep on writing about Google advertising, and there will definitely soon be a new article with more insight and information to develop your marketing skills.
If you would like to hear more, join us at Železna cesta 18, where we can find answers to your problems together, over a cup of coffee!