Have you ever experienced this: you misplace something, for example a sweatshirt, and then you spend hours looking for it? In the end, you give up and a few days later, you find it at the exact spot you checked while looking for it. Well, searching for the right idea is exactly like that. Sometimes, the best ideas are the ones we get randomly. I believe that everybody has the potential to find the right idea, so I compiled a list of a few key steps in brainstorming and tips on how to overcome a creative block. Good ideas are an important part of everyday life, as well as business, especially in marketing, as it’s constantly evolving, demands more and more novelty and is incredibly competitive. An important element in brainstorming is creativity. Not only in an artistic sense, but in every way – innovativeness and craftiness. If you’re motivated and curious, your creative energy will be limitless.

Where do we start brainstorming? In the beginning. I’m afraid there is no one right answer. But you can ask yourself 4 questions that will help you get your creative juices flowing. The answers will help you stay on track and define clear goals.

The goal of brainstorming is always to get some lightbulbs to go off – those invisible lightbulbs over our heads. But it often happens that our lightbulbs simply go out. This is called creative block, and unfortunately, no one can escape it. Because modern society demands we stay quick, inventive, productive, and efficient at all times, we have to find ways to overcome out creative blocks.

How to change the lightbulb (or how to overcome creative block)?

The purpose of the strategies below is to relax and forget about everything for a moment, as we often think of the best ideas, when our brain looks for it without our conscious participation.

Music can help us relax, fall asleep, wake up and liven up. Play your favourite music genre and take a few minutes to yourself. Music brings out feelings, which guide our thoughts. If you get a random idea or inspiration, write it down, take a picture or a video. Even the smallest idea can lead to something bigger. Many of us have spent hours surfing Pinterest, which isn’t bad at all! Just make sure not to copy the entire idea, but use it in your own unique way and develop it further. If your routine is morning brainstorming and you often face creative block, it might be time to change it up a bit. How about afternoon brainstorming?

Every idea has potential, some only need a bit more work.

I believe the secret to a good idea is in details. Start small and work your way towards something outstanding – in other words, make it snowball. At the end of the day, practice makes perfect, which means your brainstorming sessions will get easier the more you do it. As I’m sure you know, there is no such thing as a stupid question. The same applies to brainstorming – there is no such thing as a bad idea. Every idea has potential, some only need a bit more work.

Looking for inspiration can be relaxing, sometimes exhausting, but fun either way. Those tips are not only useful for dealing with creative block, but we can use them in everyday stressful situations. At Beglobal, we know that every individual plays an important part of successful and creative ideas. We believe that finding the right idea is a lot more than just reaching another goal. It’s about challenging yourself, become more independent and grow as a creator. And now, grab your earphones and pens and let your creative adventure begin!

The digital era is here, we only needed a small push to jump 5 years into the future. We realised there aren’t two worlds, there is only one. And this world is digital first. Working from home has become our new normal and the local has become much more important than the global.

Some of us are dealing better with the changes than others, but we have all finally realised the importance of online appearance. It is no longer only a small marketing and advertising platform that can be managed by a part-time employee.

We now spend way more time using our mobile devices – during the lockdown, as much as 60% more than before.

Let me highlight 3 key aspects of business affected by the first wave of the COVID-19 and what we can learn from it.

New costumers and new target audiences

We now spend way more time using our mobile devices – during the lockdown, as much as 60% more than before. Of course, we want all the latest news on the situation we’re in. In addition, we are looking for entertainment and positive stories.

Research conducted by Global Web Index has shown that social media is becoming more popular throughout generations. More specifically, a 27%-growth was documented among the generation Z, 30% for millennials, followed by generation X with 29% and baby-boomers with 15%.

The new users of social media are, for the first time, seeing and communicating with brands digitally. So the brands have a huge responsibility to choose the content according to their costumers’ knowledge of social media and the covid-19 situation, but also according to the brands’ values. The websites are also being visited by new potential customers who have previously been sceptical about online shopping and don’t have much knowledge of it, so they need more time and guidance through the buying process.

The most important aspect of online presence is the interaction with customers, quick responses, and credible information. Communication is no longer goes just one way and should be immediate. Good user experience entails speed, helpfulness, and kindness, just like you would expect to see in a physical store, or even better.

Content

As content creators, providers, and salespeople, we have a unique responsibility to carefully monitor our content. Consumers need support from their favourite brands and social media are a great way to provide that.

Creativity, a story, and the wow-effect, as well as consistent communication are crucial for the survival of a brand.

People turn to brands they trust for guidance and content to cheer them up and inspire them for new challenges.

The fact is that the attention span of your online audience is very short. If your content is not of very high quality and you’re also not posting consistently, your content will quickly be lost in the sea of other posts.

Creativity, a story, and the wow-effect, as well as consistent communication are crucial for the survival of a brand, especially in times of increased digital activity.

You may find the following tips helpful

C is for chat:

The first step is to listen and talk to your target audience. This is the best type of content you can possibly create. Engage in dialogue and be creative. This type of content works best on social media. Don’t forget – it’s a dialogue.

O is for organization:

Organise webinars, online conversations, and live conferences, where you can engage with costumers and exchange informative or entertaining content. It’s the easiest way to gain attention and offer your audience information and inspiration, and bring it closer to your brand.

V is for values:

In these confusing times, your brand must stand for what you believe in and speak its mind. This will help you create content and a community of costumers that share these values.

I is for innovation:

The amount of online content is growing and so is the number of social media users. Do not be afraid to try out new types of content and ways to inform the audience of your brand.

D is for document:

It is an excellent way to fill the gaps in your content. Document and share the activities that your company engages in to fight the current situation, on a local or a global scale. Let the audience know how your company deals with the challenges of COVID times.

19 is for 19 posts a week:

The most important piece of the puzzle. Of course it doesn’t have to be exactly 19, but try to create as much content as possible on all of your platforms. You can post pictures, stories, videos, blog posts, instructions, GIFs … sky’s the limit.

Maybe you don’t believe these things are that necessary, but keep in mind that these are times of great changes in your costumers’ behaviour. Social media is changing and you don’t want to be left behind.

Advertising

In the past weeks, COVID-19 has again grown into a pandemic, but this time, we are better prepared. We have experienced it and analysed this before, which will help us predict the situation on the market. It is not the first time to face this situation and we have the answers on how to advertise in the times of uncertainty.

Keep in mind that everything is changing in our daily lives, and so is our behaviour. Our online activity has also changed. It is now completely different than in March, when companies had no idea what to do and how to react. COVID-19 brought about many changes in the market presence of many companies, so it is necessary to figure out how to deal with advertising.

During the first wave of the pandemic, companies chose to implement measures which decreased or completely stopped online advertising. This was seen on Google Search and Facebook, which are the main two expenses when it comes to advertising.

Even the most dominant global advertisers cut back on advertising and limited it to the products that bring the most profit. This drastically decreased the number of views in March, which allows other companies to benefit from more advertising and marketing space opportunities.

Infra-annual statistics for the months affected by the pandemic (March – June 2019, compared to 2020), revealed that both big and small advertisers lowered their online advertising budgets for an average of 20%.

What does that mean for those who kept the same budget?

Some companies have already focused on strategies and means for online activity, because that’s where consumers are in times of social distancing.

With the drop in competition, our clients saw incredible results. CPM and CPC had lowered, which allowed for a much wider reach and more clicks for the same price.

Digital marketing is currently one of the most important ways of communication between brands and consumers. With preventative measures, more and more activities are going online. The prediction is that investing into digital advertising will increase, which means that your company must keep up with the competition. It must always be a step ahead and at the right place at the right time to reach users, which might be your new potential customers.

Consumers have and will get used to online shopping, online payment, and working from home. The latter has been happening in more digitally-oriented companies for some time now.

Some companies have already focused on strategies and means for online activity, because that’s where consumers are in times of social distancing. People spend huge amounts of time on mobile devices, which offer them a way of spending their free time and following the media.

Tourism is one of the industries that have been hit hardest by the current crisis. While we are still looking for ways to reinstate or reinvent the economy, tourism needs a new direction most desperately. The prolonged closure of the borders left a lasting effect on the world population. Many believe that fewer people will choose to travel due to health risks. We believe that taking some time off is now needed more than ever, to give us new energy and dispel the negativity in our bodies and minds, caused by the crisis. Advertising does not create the need – rather, it causes it to awaken in every individual. Therefore, we are certain that successful advertising of tourism can restore people’s trust in travel and salvage the industry that is currently hanging by a thread.

In this post, we will touch upon some advice on how to successfully tackle marketing campaigns, what content is necessary and what your communication should be like, to attract new curious minds, hungry for travel.

It is important to note that, according to Google research, most tourists in today’s world are not attached to a certain brand (of accommodation, airline, tourist agency …). This opens doors to attracting potential travellers through interesting and entertaining content. You may be the one that their adventurous spirit is waiting for. In this article, you will find 11 creative ways to take your marketing to the next level.

1. Designing a marketing strategy for your destination

It might seem that this is not really an original marketing idea, but strategy must come first and all other marketing activities need to be based on it. Designing a strategy and a marketing plan is likely the most important online marketing activity. Creating a plan allows you to make a step-by-step outline and follow your strategy and monitor it throughout the process.

The key is the target audience of an influencer, not the number of his or her viewers.

2. Let influencers speak for you

Advertising a destination through influencers has recently been one of the most popular marketing tactics. Why? Because it works! Although many criticise this approach, saying that the flood of influencers is inefficient, it is important to bear in mind that the key is the target audience of an influencer, not the number of his or her viewers. Every successful influencer focuses on a specific type of content and through it creates his or her persona, followed by a certain target audience. In conclusion, it is important to find an influencer that loves tourism, travel and is adventurous at heart. Remember: influencers that promote everything are not the ones you want advertising your destination.

3. Create an amazing guidebook

Focus on your potential costumers’ needs. Nothing should be taken for granted. Your guidebook should showcase your destination’s best features in a fun, original and interactive way. It should be simple and easy to read. No matter how good your book is, very few people will read it in its entirety. Which is why your main focus should be ‘secrets only known to locals’. Create a book that you would enjoy reading yourself. A book that you would want to sell or would be willing to pay for, and then offer it for free. Do not neglect high-quality pictures and professional design.

4. Build a platform for discussion

Before hitting the road, we tend to have many questions. Use your Facebook page as costumer support centre. Instead of dealing with complaints, you can easily and successfully inform potential travellers through FAQs.

5. Create a promo video for your destination

In the last few years, there has been a gradual shift towards video content online. Selling your services is not simple and video is the most efficient way to provide lots of information in a short amount of time. Benefit from all the possibilities the video offers and use it to present the whole destination. Do not limit your time or creativity. Answer potential questions and create need and desire in your viewers. Share advice, provide interesting facts and unravel secrets that only locals know.

6. Create a challenge that will spark interest in your destination

Challenges have become a very popular internet phenomenon. Create a fun challenge in connection to your market niche or your destination and use your existing or potential costumers to help spread the word on social media. Challenge Facebook users to come up with the best plan for your destination and reward the best with a free trip.

7. User-generated content

Challenges described above are an endless source of user-generated material. People like hearing about others’ real-life experience. Trust gained from a picture or a positive review will have a huge effect and let others know about your brand or destination. If you really like a user’s post, ask for their permission to share it on your social media profiles. As you know, the best advertisement for your destination is a satisfied traveller.

Just because your brand does not boast 5 ⭐, it doesn’t mean it has nothing good or unique to offer.

8. Show what makes your brand one of its kind on social media

Every company is special in some way that is shared by no other. Usually, this type of campaign serves to showcase your human side and built trust. Just because your brand does not boast 5 stars, it does not mean it has nothing good or unique to offer.

9. Define your target audience

It is key to understand who your audience is. If you don’t limit your approach to a specific audience, your effort will get lost among all the competition. Agencies are like influencers – the Jacks of all trades are masters of none. Millennials, families, couples, the elderly … who are you targeting? Do you know where to start?

10. Mobile devices

57% of millennials prefer texting over phone calls and they spend more time on their phones that all other devices combined. They also travel more often than any other generation. Market your services on mobile phone platforms and adapt your web design for phones. Even though most purchases are done on a computer, decisions are mostly made behind smartphone screens.

11. New products? Dare to take the risk!

Stress and create new experiences. Be bold and creative. People need fresh ideas now more than ever. It is the ideal time to look around you and recognise what exactly will spark curiosity in adventurous traveller, hungry for travel. A new destination may be just around the corner.

Many tourist agencies have plenty to offer, but don’t know how to successfully present information in an interesting and intriguing way, and they are struggling heavily with competing. In the wake of the current crisis, this can spiral into a hopeless situation, but there is no need for that. This advice offers you many creative starting points that can help you achieve your goals. Don’t forget: no marketing is the worst marketing. At BeGlobal, we maintain a high level of knowledge of tourism and cooperate with stakeholders in tourism. It would be our pleasure to chat with you and advise you on how to reach a wider audience in these difficult times and get the second wind in the sails of adventure, getaways, and carefree days.

The time has come when even the greatest sceptics have started engaging in digital marketing. Although digital marketing offers many activities that have proven to be highly efficient, many decision-makers are still sceptical. While it’s true that not all online agencies are of great quality and this causes more anxiety while choosing an online agency over TV channels or billboard locations, but it doesn’t mean that the correct kind of effort and investment doesn’t pay off. On the contrary, well thought out campaigns and online strategies will have even better results!

You don’t believe me? Your free 30-minute consultation is only a click away!

But first things first …

Before you decide to do online marketing and everything that comes with it, I encourage you to think about these three things!

1. Decide what CONVERSION means to you and its worth

It may sound straight-forward, but too often, we see undefined goals of online marketing.

Let me tell you, not all conversions are created equally and it’s not just about getting leads or closing a deal. While doing digital marketing, we also build secondary conversions, which will get us to our end goal. This includes newsletter subscriptions, likes, growing your following, website views, online catalogue downloads, car configuration …

A clear picture of a certain conversion’s worth is an excellent starting point for decision making about your budget for online activity, planning your digital strategy and ROI.

If you’re only starting out and you’re not sure what you want your conversion to be, I suggest you do calculations on how much a good lead or a catalogue download is worth in euros.

What has been your budget and the number of people involved in acquiring a new costumer?

2. Who is your target audience?

This is the key question when choosing your platforms, image, and manner of communication. If you’re targeting teens, your marketing texts will be completely different than those targeted at seniors or young mothers. Knowing your target audience is the essence of all your online activities. If you haven’t identified your target customers, do it now. Pick basic demographic categories such as age, gender, and geographical location. Then think about what issues these groups are facing and how you can help solve them. Dig deep and determine their desires, goals, and anxieties.

We’ve covered B2C marketing and it is now time to move onto B2B.

We have reached a very interesting point. Most B2B communication on online platforms is still run according to traditional principles. Companies focus mostly on sustainability, social responsibility, dimension of business, history of the company … I’m not saying this is bad, but I can assure you that we can go one step further with B2B communication on online platforms. Experience shows that the key factors in choosing a provider are open and honest dialogue and responsible behaviour throughout the supply chain. Another one being high level of expertise, which is mostly displayed through communication with an expert on the other side. And so we’ve come a full circle, back to B2C.

3. Make calculations on how successful you are at converting potential customers into final consumers

This isn’t only important for online marketing and I believe you’re already analysing all of your off-line marketing activities.

If your online advertising is based on lead generation, think of realistic goals and consider this example:

With a 10€ investment into Facebook, you will reach 1000 users. Your lead generation form will be filled in by 10 users and 1 of them will make a purchase. In this case, the lead generation conversion rate is 1% and the buyer conversion rate is 0,1%. In other words, a new lead costs 1€; marketing cost for one product/service is 10€ (these numbers are an example for easier calculation).

What has been your budget and the number of people involved in acquiring a new costumer?

If you’re selling online, count the viewers of your website as your potential customers. Anyone who chose a product or even viewed the cart, should be treated with priority until they finalise their purchase.

If you know the number of the views and how many purchases have been made, you have a certain understanding of how successful the process is. If you are unsure of the data, you should do something about it!

Do you need extra help? Click the form below, where you can book a free 30-minute phone call with us.

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And many others.

Are your ads and posts not giving you the desired results? We give you 6 tricks that will help you connect with your audience and build a community of loyal followers.

My colleagues keep complaining about useless and even bothersome ads on social media. They are not what they want to see or are interested in and they greatly impede their use of Facebook or Instagram.

When I listen to these stories, I find myself surprised by how some companies still manage to completely miss their target population. We all know that technology has much improved in terms of target marketing, but these companies are wondering in the dark. There must be a better way for brands reach the customers through social media.

62% of social media users

follow at least one brand!

Allow me to touch on some statistics. Almost 2/3 of social media users are annoyed by marketing content on social media and 26% are actively ignoring them. But the good news is that as many as 62% follow at least one brand on social media.

According to GlobalWebIndex, 42% social media users use social media to keep in touch with friends, and more than a third are also interested in seeking events and entertainment. Even though 27% of users look for or explore products on social media, most of them are focused on building relationships. So it is understandable that many users are annoyed by advertisements they find intrusive, irrelevant or boring.

This might be the case for the general social media community, but it gives us some insight into users’ attitudes and their contact with brands. The Slovenian public still doesn’t seem to understand brands holistically and their long-term value, rather, it recklessly favours fast and impulse purchases.

The hyper competitive spirit of today is not limited to brands and ads. Consumers want to know about the latest trends in fashion and technology, they want to be the best at everything. That’s why they swear by the best brands and through contact with those brands, they express their feelings.

This allows consumers to connect with brands more directly and express their dissatisfaction when something goes wrong. As many as 46% of users messaged a brand on social media and 4 out of 5 believe that this had a positive effect on the brand’s sense of responsibility. The good news is that 45% of users will share a good response from the brand online and over a third will share it with their friends.

Too many Slovenian companies underestimates the power of social media, but the reality is that all of that creates a certain image of a brand, increases sales or lays off employees. Here are some tips on how to use social media to your advantage and how to benefit from this revolutionary modern era:

Your brand should reflect your personality, your company and its values. Consumers relate to a brand that stands for values and goals they strive for. Make the content on social media interesting, encouraging and useful to their lifestyle.

The content should be useful for them, not you!

Statistics shows that social media users are most interested in connections and entertainment. Brands that share news about the new trends or offer content they create themselves, are an added value to a user and it reflects on the number and the engagement of followers.

Context is key. Interactions on social media are not the same. Users may view some of your posts for fun or for news, and others for knowledge and inspiration. To meet all these needs, you need a careful plan of what to post. But with merely 2 hours a day, you will not be able to carry it out well enough for your followers or for yourself.

Your starting point should be your own values. Before creating content, ask yourself why you’re doing this and not only what purpose it serves. Avoid posting bare marketing content and don’t advertise discounts or last days of sale. Build on your brands specific value and its importance for an aspect of your follower’s life.

You need to build an audience of loyal and active followers, who will help spread your values and message. In addition to posting content that aligns with their interests and beliefs, brands can also achieve this by being more accessible for communication.

Responding immediately can be a powerful tool for answering queries, responding to complaints and building more intimate bonds with followers. With an immediate and personal response, brands can encourage users to initiate the bonding process.

ersistency is the most important factor of a brands success on social media. This means responding to feedback from costumers and actively working on improving their social media experience. As many as 60% of users require an active introduction of a brand, 2-4 times, before forming an authentic bond and trusting its added value, which results in purchase or conversion. This can be achieved by good content and consistent posting, as this is the only way to keep in touch with the user and encourage communication.

Brands are often bad at testing and evaluating their own marketing and content. We see excuses like ‘there’s no time’ or ‘we don’t have to do this, we understand our customers’.

This is a mistake. You can never be sure of your success if you don’t independently confirm that your ads are achieving your goals (behaviour).

Based on the above, as well as research, we can be certain that managing social media is very different from conventional marketing. The power lies more and more in the hands of users themselves. Interacting and adding value to users’ lives are the most important aspects of your brand, which can only be realised through persistent and relevant content and advertising.

Brands that are interested in what users have to say and respond with honesty to their needs and interests, will be able to benefit from new business opportunities. Sprout research found that more than 75% of users made a purchase after interacting with marketing content.

So far we have seen four major transformations. The newest update, which Facebook calls ‘FB5’ or (even more originally) ‘The New Facebook’ was likely the most drastic change. It was a complete shift of Facebook’s look and functionality. All of you now shaking your heads because you dislike change, do not fret. It has been years since Facebook was last upgraded, so we believe that the news of the new look is more than welcome, maybe even essential.

What is ‘The New Facebook’?

At the F8 conference, Facebook’s managers pointed out that this update will focus on Facebook groups, which was indicated in their ad at this year’s Superbowl (https://www.youtube.com/watch?v=B0uYOOTz6kk) and events. These are two biggest reasons why people log into Facebook every day. The new update will somewhat shrink the News Feed. The desktop as well as smaller screens will shortly receive upgrades on navigation of the site as well as a more modern design, based on white or optionally black colours. The new look and functionality of the platform can be seen in this video: https://twitter.com/i/status/1123322299418124289

How to get the New Facebook?

All of you eager novelty enthusiasts will be disappointed to hear that there is currently no way to forcefully update Facebook. However, a small number of Facebook users have allegedly received the invitation to try out the new version. The ‘chosen ones’ have the option to see the new Facebook (before the rest of us mortals) and give feedback. They say that spring is a time of awakening, new plans, and new projects. It will also breathe new life into Facebook.

Here are four ways of how biggest companies in the world use social media to create an unforgettable experience for their customers, increase sales and add value to their brand.

Key aspects of Instagram appearance:

1. Short and sweet
   Instagram is a visual world, so you should focus on the picture or the video in each of your posts. Words should be only an addition. Long texts divert your followers, because they would rather scroll on to the next picture than read the entire text. Your texts should be short and simple. If you want to write more, use link in bio and guide your target audience to the desired page.

2. Have fun
   Unlike Facebook and LinkedIn, where conversations and messages have more structure and are more formal, Instagram is a space for you to show your brand’s witty and modern face. Wordplays and harmless jokes are always welcome.

3. Don’t forget hashtags
   If anything in a description relates to a certain topic, use hashtags in front of a word. It can be as general as #socialmedia or #teambuilding. For more specific topics, add specific hashtags, for example #begloballife, when depicting the atmosphere in your company, or #beglobalpeople, when showing achievements of individuals in your company. In case of something special going on in your company, start by @beglobal and add a short and sweet caption.

4 excellent Instagram posts

CHIPOTLE

Caption: »More like Taco Threesday«

Why is this strategy successful?

Social media users love Taco Tuesdays. Chipotle addressed its followers with a creative wordplay: Tuesday – threesday. This way, it asserted its position on the market and reminded its customers of its pay-less-get-more tacos.

AUDI

Caption: Strictly business class. #AudiA8

Why is this strategy successful?

This short and simple caption radiates the luxury and the joy of driving an Audi. The marketing team of Audi made a smart decision to use the name of the car as a hashtag, which encourages Audi drivers to do the same.

ATLASSIAN

Naslov: »How many Atlassians does it take to spell “TEAM”?«

Why is this strategy successful?

The classic ‘How many does it take’ caption tries to list all the faces of Atlassian. The use of Instagram to recruit rather than advertise, could spark interest of those who are considering a career change, for the company that puts its employees first and in the centre of attention.

AHREFS

Caption: »Spot the CEO«

Why is this strategy successful?

Ahrefs deals with SEO and programmes of ROI improvement on websites, optimisation, etc. But the essence of this post is much simpler than their service. Challenging followers to spot the CEO shows that the company respects and appreciates all positions and is aware of every individual’s contributions. They communicate to their customers that they are dealing with a company that is trustworthy and acts responsibly towards its employees.

A few weeks of exploring and testing TikTok, the app proved to be an indispensable marketing tool for individuals, companies, and communities.

What is TikTok and where does it come from?

TikTok is a social media app for iOS and Android, which is used to create and share short videos. TikTok has become popular among the younger generation, as it allows for a lot of creativity.

In 2016, the Douying app (TikTok for the Chinese market) was launched. Next year, in 2017, the Chinese Company ByteDance introduced Music.ly outside of China and named it TikTok. Today, TikTok and Douyin share the same software, but they keep separate networks in accordance to Chinese censorship restrictions.

If you are sceptical about the popularity of the app, let’s take a look at the statistics.

Statistics

• There are currently 1 billion active TikTok users all over the world.
• The TikTok app in App Store and Google Play has been downloaded more than 1,5 billion times.
• TikTok ranked one of the most popular apps in iOS App Store in the first three months of 2019, with more than 33 million downloads.
• TikTok was downloaded 467 million times in India, which is almost a third of all downloads.
• TikTok users spend an average of 52 minutes a day on TikTok.
• TikTok is available in 155 countries and 75 languages.
• 90% of users use TikTok every day.
• In less than 18 months, the number of adult TikTok users in the USA increased by 5,5 times.

Have you changed your mind? If you have, you’re probably wondering what makes TikTok so special.

Why is TikTok so popular?

It started out as an app for dancing and singing with so called challenges, but it has now become much more. We can see many different types of videos, such as comedy, research, acrobatics, make up and many other types of content. Individuals can express themselves in different ways, gain followers and build a community around their passions. In addition, they can add different special effects that make their videos more unique. Content can also be used on other platforms like Facebook, Instagram, and YouTube. TikTok is growing at lightning speed and is constantly being upgraded. But most importantly, it never fails to entertain us with content we’re interested in. But how does TikTok know what we like?

Artificial intelligence

TikTok keeps its algorithms a secret, but different experts have explained that the artificial intelligence that fuels the ‘for you’ page, uses many factors that determine what you like to see, including how long you’re watching individual videos and how soon you swipe up.

This highly personalised app is a bottomless pit. TikTok never stops learning and analysing your activities and offers videos you might like and be entertained by. This makes TikTok an addictive app, which shows you exactly what you wish to see. TikTok is not only used by individuals, companies and brands have also notices its potential.

In June 2019, the popular American entrepreneur Gary Vaynerchuck said this about TikTok: “I see it as much, much more that just an app for teens that dance and lip-sing songs on their phone.”

TikTok for companies and brands

Vaynerchuck’s statement has proven to be true, as the app is already being used by companies and brands in the US and other countries outside Europe. These are some of them:

• Chipotle, a Mexican food chain has been entertaining its 250 000 US followers with content and stories from their restaurants and menus.
• GUESS created its #inmydenim challenge to encourage individuals to post videos in their GUESS jeans and promote the brand. This was the first TikTok challenge by a brand that went viral.
• NBA posts content from behind the scenes and during half-time to entertain its followers.
• Loving Tan, a tanning lotion brand, collaborates with influencers to gain promotion.

A few weeks of exploring and testing TikTok, the app proved to be an indispensable marketing tool for individuals, companies, and communities. If you are one of the companies or brands who see the potential in TikTok, but you’re not sure how to go about it, we offer you:

Become a part of this popular global app and connect with us at Beglobal. Follow our TikTok @beglobalagency or contact us on info@beglobal.si.