The digital era is here, we only needed a small push to jump 5 years into the future. We realised there aren’t two worlds, there is only one. And this world is digital first. Working from home has become our new normal and the local has become much more important than the global.

Some of us are dealing better with the changes than others, but we have all finally realised the importance of online appearance. It is no longer only a small marketing and advertising platform that can be managed by a part-time employee.

We now spend way more time using our mobile devices – during the lockdown, as much as 60% more than before.

Let me highlight 3 key aspects of business affected by the first wave of the COVID-19 and what we can learn from it.

New costumers and new target audiences

We now spend way more time using our mobile devices – during the lockdown, as much as 60% more than before. Of course, we want all the latest news on the situation we’re in. In addition, we are looking for entertainment and positive stories.

Research conducted by Global Web Index has shown that social media is becoming more popular throughout generations. More specifically, a 27%-growth was documented among the generation Z, 30% for millennials, followed by generation X with 29% and baby-boomers with 15%.

The new users of social media are, for the first time, seeing and communicating with brands digitally. So the brands have a huge responsibility to choose the content according to their costumers’ knowledge of social media and the covid-19 situation, but also according to the brands’ values. The websites are also being visited by new potential customers who have previously been sceptical about online shopping and don’t have much knowledge of it, so they need more time and guidance through the buying process.

The most important aspect of online presence is the interaction with customers, quick responses, and credible information. Communication is no longer goes just one way and should be immediate. Good user experience entails speed, helpfulness, and kindness, just like you would expect to see in a physical store, or even better.

Content

As content creators, providers, and salespeople, we have a unique responsibility to carefully monitor our content. Consumers need support from their favourite brands and social media are a great way to provide that.

Creativity, a story, and the wow-effect, as well as consistent communication are crucial for the survival of a brand.

People turn to brands they trust for guidance and content to cheer them up and inspire them for new challenges.

The fact is that the attention span of your online audience is very short. If your content is not of very high quality and you’re also not posting consistently, your content will quickly be lost in the sea of other posts.

Creativity, a story, and the wow-effect, as well as consistent communication are crucial for the survival of a brand, especially in times of increased digital activity.

You may find the following tips helpful

C is for chat:

The first step is to listen and talk to your target audience. This is the best type of content you can possibly create. Engage in dialogue and be creative. This type of content works best on social media. Don’t forget – it’s a dialogue.

O is for organization:

Organise webinars, online conversations, and live conferences, where you can engage with costumers and exchange informative or entertaining content. It’s the easiest way to gain attention and offer your audience information and inspiration, and bring it closer to your brand.

V is for values:

In these confusing times, your brand must stand for what you believe in and speak its mind. This will help you create content and a community of costumers that share these values.

I is for innovation:

The amount of online content is growing and so is the number of social media users. Do not be afraid to try out new types of content and ways to inform the audience of your brand.

D is for document:

It is an excellent way to fill the gaps in your content. Document and share the activities that your company engages in to fight the current situation, on a local or a global scale. Let the audience know how your company deals with the challenges of COVID times.

19 is for 19 posts a week:

The most important piece of the puzzle. Of course it doesn’t have to be exactly 19, but try to create as much content as possible on all of your platforms. You can post pictures, stories, videos, blog posts, instructions, GIFs … sky’s the limit.

Maybe you don’t believe these things are that necessary, but keep in mind that these are times of great changes in your costumers’ behaviour. Social media is changing and you don’t want to be left behind.

Advertising

In the past weeks, COVID-19 has again grown into a pandemic, but this time, we are better prepared. We have experienced it and analysed this before, which will help us predict the situation on the market. It is not the first time to face this situation and we have the answers on how to advertise in the times of uncertainty.

Keep in mind that everything is changing in our daily lives, and so is our behaviour. Our online activity has also changed. It is now completely different than in March, when companies had no idea what to do and how to react. COVID-19 brought about many changes in the market presence of many companies, so it is necessary to figure out how to deal with advertising.

During the first wave of the pandemic, companies chose to implement measures which decreased or completely stopped online advertising. This was seen on Google Search and Facebook, which are the main two expenses when it comes to advertising.

Even the most dominant global advertisers cut back on advertising and limited it to the products that bring the most profit. This drastically decreased the number of views in March, which allows other companies to benefit from more advertising and marketing space opportunities.

Infra-annual statistics for the months affected by the pandemic (March – June 2019, compared to 2020), revealed that both big and small advertisers lowered their online advertising budgets for an average of 20%.

What does that mean for those who kept the same budget?

Some companies have already focused on strategies and means for online activity, because that’s where consumers are in times of social distancing.

With the drop in competition, our clients saw incredible results. CPM and CPC had lowered, which allowed for a much wider reach and more clicks for the same price.

Digital marketing is currently one of the most important ways of communication between brands and consumers. With preventative measures, more and more activities are going online. The prediction is that investing into digital advertising will increase, which means that your company must keep up with the competition. It must always be a step ahead and at the right place at the right time to reach users, which might be your new potential customers.

Consumers have and will get used to online shopping, online payment, and working from home. The latter has been happening in more digitally-oriented companies for some time now.

Some companies have already focused on strategies and means for online activity, because that’s where consumers are in times of social distancing. People spend huge amounts of time on mobile devices, which offer them a way of spending their free time and following the media.

The time has come when even the greatest sceptics have started engaging in digital marketing. Although digital marketing offers many activities that have proven to be highly efficient, many decision-makers are still sceptical. While it’s true that not all online agencies are of great quality and this causes more anxiety while choosing an online agency over TV channels or billboard locations, but it doesn’t mean that the correct kind of effort and investment doesn’t pay off. On the contrary, well thought out campaigns and online strategies will have even better results!

You don’t believe me? Your free 30-minute consultation is only a click away!

But first things first …

Before you decide to do online marketing and everything that comes with it, I encourage you to think about these three things!

1. Decide what CONVERSION means to you and its worth

It may sound straight-forward, but too often, we see undefined goals of online marketing.

Let me tell you, not all conversions are created equally and it’s not just about getting leads or closing a deal. While doing digital marketing, we also build secondary conversions, which will get us to our end goal. This includes newsletter subscriptions, likes, growing your following, website views, online catalogue downloads, car configuration …

A clear picture of a certain conversion’s worth is an excellent starting point for decision making about your budget for online activity, planning your digital strategy and ROI.

If you’re only starting out and you’re not sure what you want your conversion to be, I suggest you do calculations on how much a good lead or a catalogue download is worth in euros.

What has been your budget and the number of people involved in acquiring a new costumer?

2. Who is your target audience?

This is the key question when choosing your platforms, image, and manner of communication. If you’re targeting teens, your marketing texts will be completely different than those targeted at seniors or young mothers. Knowing your target audience is the essence of all your online activities. If you haven’t identified your target customers, do it now. Pick basic demographic categories such as age, gender, and geographical location. Then think about what issues these groups are facing and how you can help solve them. Dig deep and determine their desires, goals, and anxieties.

We’ve covered B2C marketing and it is now time to move onto B2B.

We have reached a very interesting point. Most B2B communication on online platforms is still run according to traditional principles. Companies focus mostly on sustainability, social responsibility, dimension of business, history of the company … I’m not saying this is bad, but I can assure you that we can go one step further with B2B communication on online platforms. Experience shows that the key factors in choosing a provider are open and honest dialogue and responsible behaviour throughout the supply chain. Another one being high level of expertise, which is mostly displayed through communication with an expert on the other side. And so we’ve come a full circle, back to B2C.

3. Make calculations on how successful you are at converting potential customers into final consumers

This isn’t only important for online marketing and I believe you’re already analysing all of your off-line marketing activities.

If your online advertising is based on lead generation, think of realistic goals and consider this example:

With a 10€ investment into Facebook, you will reach 1000 users. Your lead generation form will be filled in by 10 users and 1 of them will make a purchase. In this case, the lead generation conversion rate is 1% and the buyer conversion rate is 0,1%. In other words, a new lead costs 1€; marketing cost for one product/service is 10€ (these numbers are an example for easier calculation).

What has been your budget and the number of people involved in acquiring a new costumer?

If you’re selling online, count the viewers of your website as your potential customers. Anyone who chose a product or even viewed the cart, should be treated with priority until they finalise their purchase.

If you know the number of the views and how many purchases have been made, you have a certain understanding of how successful the process is. If you are unsure of the data, you should do something about it!

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Be smart!

Have you disinfected your hands? Let’s go!

The Slovenian ban on all events with over 100 people ruled out all fairs, conferences and promotional events. The coronavirus brought Europe to a halt, as well as all sorts of international trade fairs. Was your company supposed to be at a business event? Are you wondering how to make up for lost business opportunities to present your product, raise brand awareness and attract new customers?

We know a great alternative!(disinfect your hands again … focus … moving on!)

A small company spends 10 000€ to participate at a trade fair in Slovenia. Preparing and producing all promotional activities and materials is estimated to demand 80 working hours of 2 people.

The goal of an average participant is recognizability, first contact with a customer and launching new products. And the biggest challenge is managing the process and converting a first contact into the final customer, but also raising awareness even after the event. What’s the end result? For most companies, it is very hard, the results are unmeasurable.

Coronavirus forced us to seek out alternatives that the digital era offers and will allow for more efficiency and reaching more customers.

Ditch the disinfectant … you only need focus from here on!

How can we help you at Beglobal and how can we make up for the loss and see even better results?

Let’s say a smaller average company invests 10 000€ into their participation at a fair. How can we transform that budget and upgrade the results?

You should follow the 2000-6000-1000-1000 model. This isn’t a matter of 3 or 4 days, but rather 4 or 5 months.

Content marketing – 2000€

Content marketing allows you to put into practice your specific knowledge of business and gain the trust of potential customers. The right text that are clear and sensible will help attract your target audience, start a dialogue with potential customers and strengthen the professional reputation of your company. High-quality content marketing can motivate an internet user to become a customer and not only a website viewer. In additional to other digital marketing tools, content marketing attracts more people interested in your brand to your website.

For 2000€, Beglobal will strategically manage your social media content, which will be just as appealing, if not more, as a beautiful girl and an experienced salesperson at a stall.

Advertising on online platforms – 6000€

Investing in social media marketing can help your company in many ways, including the following:

Reach your target audience:

An average person spends roughly 28% of their time on social media, which gives companies a great opportunity to reach their target audiences. Through ads, you can connect with users in all three parts of the purchase funnel, to create immediate as well as future income.

Create brand awareness:

Marketing campaigns on social media can boost your brand’s recognizability. A clever strategy will help you create the purchase funnel that will stimulate following and interaction with your brand.

Promotion and sale of your product or service:

With consideration of the characteristics of your company’s field, advertising on social media can help you easily and accurately promote your products to people that are interested in them.

Social media marketing offers many advantages over conventional advertising. An experienced strategist and a well-placed campaign will allow you to use social media ads to raise brand awareness, reach your target audience and increase your sales.

For 6000€, Beglobal will design and manage a strategy that fits your company and your costumers. According to previous experience and projects we’ve done, this amount will get you:

Google advertising:

• Banners on websites and Google partner networks – 2 000 000 views
• Search engine – 14 000. 20 000 clicks (website views)
• YouTube advertising – 8 000 000 seconds of viewing, meaning 800 000 views of an ad

Social media advertising:

• 400 000 clicks
• 1 000 000 ad displays

E-mailing campaign – 1000€

E-mailing future and existing costumers is still one of the most intimate forms of digital communication. A well-formed message is personal and addresses the target person with carefully chosen content and added value.

For 1000€, Beglobal will design and send out up to 15 campaigns or create an automatic marketing system. The range of the campaign depends on your costumer base, but we guarantee an increase in Open Rates after we have reviewed and optimised your contact groups.

Lead generation- 1000€

Many companies struggle with acquiring good leads and many more struggle with approaching them and turning them into customers. That’s why lead generation is the key component of digital marketing, allowing for constant acquisition of new contacts and guiding them along the convoluted paths of purchase.

For 1000€, Beglobal will design and monitor a strategy which considers your company’s experience and past projects and will get you between 600 and 900 good leads.

Are you still not convinced? Are you sceptical? Contact us and together we will design a winning digital strategy, tomorrow!

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Google has just celebrated 15-years anniversary of Google Maps and redesigned the whole app design and its functionality. Also, Google Maps got new app icon.

Google Maps is one of Google’s key products whch employs more than 7,100 Google workers.

In these 15 years more than 200 million locations were added to Google maps and each day its users upload more than 20 million of photos, reviews and comments.

Each day more than 33 million search queries are made on Google. It’s a must to be present on Google, specially with the location of your business.

Improved user experience

Google Maps is no longer just a navigation tool that gets us from point A to point B. Google once again proved how important user experience is for them.

At first it’s obvious that they want to offer even better experience than Tripadvisor. Functions that were available only through menu are now highly visible in footer menu with tabs.

With new and improved Google Maps we can now discover new sights, restaurants, cafés and other locations nearby no matter where are we, in the home city or exploring New York.

Under tab Commute we can get to home, job or any other locations we frequently visit in just two. We also save our favourite locations for next time we want to visit. They added new tab Contribute where we can add new pictures, reviews and comments to locations we visited.

It’s clear that Google Maps went from simple navigation tool to travel experience app and we can’t wait for new functions Google announced for March.

Why having your location approved is important for your company?

If you didn’t claim location of your business on Google I strongly suggest you do that. Each day with no location confirmed on Google means you are missing out potential client and opportunities.

Below you can see monthly insights of one of our clients from HORECA segment (hotels-restaurants-cafes) after we claim their location on Google and updated their profile with new information. Results below are just for the past 30 days. Imagine, how many new clients you can reach in one year!

You can see from the graph below that only 25% of people searched for client directly. This means 75% of people found the company through searching their competitors, category or product/service. Without having your company’s location exposed on Google Maps you can lose those 75% of people searching for products and services in your industry.

Only 10% out of all 61.800 views on Google happened on Google search engine and more than 55,000 ooon Google Maps. This means having no location claimed on Google can cost you a lot. 55,000 potencial customers to be exact.

Our client got 345 new leads in the past month just because they claimed their location on Google. 435 leads means 345 new customers who are interested in having dinner there. 144 leads visited their website, 125 requested directions and 76 called them directly. And the most amazing this is that the statistics below are for January, when HORECA industry is basically dead!

After we updated their profile and uploaded pictures and their offers, customers started uploading pictures and leaving reviews and comments too. In just one month we reached twice as much views as their competitors.

Are you ready for new customers? Contact us and with a minimum investment
you can get your location confirmed in just a few days!