Google advertising (GSN and GDN)
Goals and challenges
After discussing the business with the client, we set goals of the campaign in a way that allowed for maximum income, using the full potential of the brand and the online store, and stirred the advertising in the right direction – we increased ROAS and internet orders.
- Raising brand awareness of GA+Kuhinje
- Increasing ROI through re-marketing campaigns
- Rise in online sales
- Introducing new approaches to marketing
- Lowering cost per order (CPO)
- Raising the average order value (AOV)
Advertising on Google, Facebook and Instagram
The online store by GA Kitchens.si was not able to achieve maximum profit through Facebook advertising. But through collaboration, using the webstore’s full potential, and online marketing, we achieved the desired results.
First, we carefully analysed past marketing activities, focused on different types of conversion campaigns, target users, and creations. We guided the users into the funnel and continued by using dynamic and classical re-marketing campaigns to increase sales. We tried to implement changes and a system that would give us the desired outcomes.
In terms of Google advertising, we focused on Google Display, Google Search and Gmail ads. On Facebook, we used campaigns to reach the cold audience and added discounts to re-marketing campaigns. At the beginning of the campaign, we used keywords that we chose based on analysis, then increased the amount for re-marketing campaigns to increase ROI and the number of purchases.
We entered the collaboration with realistic expectations and set the goals we were likely to reach. However, we succeeded far beyond these goals and in the first month, increased ROAS on Facebook from 7 to 43.5 and doubled it on Google – from 25 to 50. We were very excited about our success. The brand awareness increased, the income through Facebook increased by 597% and through Google by 287%. While sharing our client’s satisfaction, we further strengthened activities on Facebook and Google, we increased the monthly lease by 40% and kept the ROAS on Facebook at 41 and increased it on Google to 90.